3 main cleaning industry trends to keep an eye out for in the new year
With the meteoric rise of the online marketplace in general, there is little doubt of the fact that a lot of services out there need to step up their game and identify the various trends and priorities that serve to propel their business forward in the best possible way. And if that wasn’t enough, people also need to look at growing their businesses in a different way as well to stand out from the crowd and get more customers in turn. With the rise of the online marketplace, one can clearly see that all of the big tech giants such as Facebook, Amazon and Google have gotten into the game like never before.
What is also interesting to note is the fact that there is no one single aspect that is dominating the narrative when it comes to business owners dealing with home services in particular. There are trends and priorities across a range of areas, whether it is concerning contributors in landscaping, residential cleaning, pool services, window cleaning poles or even pressure washing. The key point is the fact that taking a holistic approach to things will be a lot more helpful in the long run, regardless of the kind of window cleaning equipment that you possess.
A 360-degree view of your business will go a long way in adding up to a memorable and fun service experience for the vast majority of your customers and in turn, help you get a lot more customers along the way as well. Now, what could be better than that?
On that note, let us take a look at some of the cleaning industry trends to watch out for in the new year:-
- It should be easy for homeowners to hear from you and contact you: In the digital age, it should come as no surprise that more and more customers expect their problems and questions to be dealt with immediately. In this regard, there is little doubt about the fact that responsiveness is critical.
Other ways to do this include a live chat on the website, having an automatic mail response with FAQs as well as instant quote and appointment booking features which ensure that a single click is all that is needed.
- Develop a thorough hiring process that will stand the test of time: For this, you need to make sure that you hire employees that share the same values as you. It is as simple as that. This will ensure that your employees will not only be more engaged with you, but will stay with you for a longer period of time.
Apart from reviewing the job application process, on the whole, you could even use cards by writing down a value on each of them. Once you have done that, you can ask them to tick off the values that they are most comfortable with. If they end up picking more than 4-5 values, then you know that they are worthy of hiring.
- Efficiency and automation opportunities: For the most part, your largest monthly expense will end up being payroll. By ensuring that most business processes are automated, that will ensure that you are left with a considerable amount of employee savings, plus it will reduce your management time as well. Then you will be left with a lot more free time to focus on the overall improvement of the quality of your service itself.
At the end of the day, the themes of building out a team that you can trust, the adjustment of your digital marketing, ensuring that you have a strong online presence and the perpetual hunt for efficiency and automation opportunities aren’t anything new at all. Now it is more about having an overarching theme of going back to the basics and see how you can take things to the logical extreme from that point onwards using the best available technology at your disposal. Regardless of the kind of priorities you may have about your service, in particular, this is the main aspect to keep in mind at all times.